HubDo Podcast: Do More On HubSpot.

Creating a modern sales experience with Qwilr + HubSpot

Episode Summary

Mark Tanner explains why modern sales documents must now be mobile-friendly and shares real stories of stories of how customers create efficient and effective documents on Qwilr + HubSpot.

Episode Notes

In this episode, Pete interviews Mark Tanner, co-founder and COO of Qwilr, based in Sydney, exploring how you can do more on HubSpot with Qwilr

The HubDo Podcast is all about how to Do More On HubSpot. We talk with Software Vendors, Subject Matter Specialists and End Users who share real stories of how to do more on HubSpot.

This episode is called “Creating a modern sales experience with Qwilr + HubSpot”

• First we explore how first generation digital documents like PDF and Word Docs are terrible in a web and mobile user context. With more than half of all documents first being viewed on a mobile device, the user experience suffers when you force first views to “pinch and zoom” to try to read a classic PDF.
• We unpack the ethos of Qwilr which is based on the twin pillars of efficiency and efficacy, to adopt modern sales processes.
• We discuss how far HubSpot’s own Custom Quotes tools can take you and then the reasons for and applications of the extra functionality available when Qwilr is added to HubSpot.
• We look at a large company example, for international events and a smaller example of marketing agencies, wanting their proposals to look as good as the products and services they provide.
• Finally, with HubSpot’s INBOUND 2022 event coming up on Tuesday 6thto Friday 9th September- we look forward to meeting listeners in Boston.

Highlights:

1. 2:25 Ideal customers for Qwilr
2. 3:05 The core thesis behind Qwilr, beautiful functional web pages
3. 5:00 Moving into a realm of content automation
4. 5:50 The twin pillars of Efficiency & Efficacy
5. 7:00 Common mistakes, the mind-shift to web-pages
6. 7:40 More than half of all first views of a document are on mobile
7. 8:33 People are used to using powerpoint,
8. 10:00 Over time, files are going to go away. It’s just the web
9. 11:30 HubSpot native features versus adding Qwilr
10. 18:04 Large example multinational events
11. 18:18 Different uses of Qwilr through the event lifecycle
12. 21:00 Smaller example: marketing agency
13. 23:33 “Everywhere they communicate, it is on brand”

Explore Qwilr on HubDo Marketplace

Download Qwilr reports and example proposals:

• SaaS Buyer Experience report
• The QWILR 2022 Proposal Lookbook

Connect with Qwilr and Mark Tanner:

• qwilr.com,
• https://qwilr.com/blog/
• https://twitter.com/marketanner
• https://www.linkedin.com/in/marketanner/

Your host Pete Nicholls is Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP. Connect with Pete at:

LinkedIn: https://www.linkedin.com/in/penichol/

Email: pete@hubdo.com

Meet: www.bookachatwithpete.com

For questions about this episode, email podcast@hubdo.com

The HubDo Podcast is a production of HubDo ApS Denmark.

All rights reserved.