HubDo Podcast: Do More On HubSpot.

Bringing together indirect and direct sales with Kiflo PRM + HubSpot

Episode Summary

Philippe (Phil) Swamy shares real stories of upgrading from spreadsheet mayhem to scalable Partner Relationship Management, using Kiflo PRM + HubSpot.

Episode Notes

In this episode with Philippe (Phil) Swamy, we explore the role of Partner Relationship Management (PRM) software, how it brings together direct and indirect sales and real examples of businesses that have migrated to Kiflo PRM from spreadsheets.

We explore how companies that are in the early stage of their partner strategy, usually start with spreadsheets and soon find that they cannot manage the moving parts.

Quite often, vendors know that partnering is important but to not have a developed partner program. Kiflo’s response has been to create an academy of materials to help create partner programs, based on industry best practices

Episode Highlights:

2.09 What is a PRM? (Manage your partners)
2:56 Who needs a PRM like Kiflo?
4:49 Spreadsheets & CRMs are flexible. But…
8:53 Example one: Moved from spreadsheets
9:59 “The problem: many moving pieces”
11:42 “So what we did was…”
12:47 “They needed your guidance on programs”
13:30 This customer automated so many processes
14:16 “The most important value Kiflo brought”
15:18 5 years ago, PRM space was expensive
18:15 example of trying to do this on HubSpot in ways that we would “not” advise.

About Kiflo PRM

A modern Partner Platform that helps SMBs drive sales growth with Partnerships.

Handy Links for more information on Kiflo PRM

Intro to Kiflo: https://kiflo.journey.io/p/702111109bec439ca97f66ad86b79cc6

Interviews: https://www.kiflo.com/greatest-minds-in-partnerships

Website: https://www.kiflo.com/

Academy (customer access) https://academy.kiflo.com/

Connect with Philippe Swamy:

https://www.linkedin.com/in/philippeswamy/

Kiflo on HubDo Marketplace

https://marketplace.hubdo.com/en-US/apps/394299/kiflo-prm

Your host Pete Nicholls is the Founder of HubDo, HubSpot Certified Trainer and Foundation Certified in Bidding and Proposals by the APMP.

Connect with Pete at:

LinkedIn: https://www.linkedin.com/in/penichol/

Email: pete@hubdo.com

Meet: www.bookachatwithpete.com

For questions about this episode, email podcast@hubdo.com

The HubDo Podcast is a production of HubDo ApS Denmark.