HubDo Podcast: Do More On HubSpot.

Dating advice for SaaS Vendors and Agencies when Partnering

Episode Summary

Sunir Shah, Cloud Software Association President and AppBind CEO shares valuable tips for SaaS Vendors and Agencies when building new partnering relationships.

Episode Notes

This episode was recorded Tuesday 30th August 2022, a week ahead of the fifth  Agency Connect Cocktail Party on Wednesday 7th September 2022, alongside HubSpot's INBOUND 2022 Conference in Boston.

As HubDo Marketplace is a co-sponsor of this event, we decided to help attendees by capturing here the common mistakes that SaaS Vendors make when it comes to talking with agencies and to give Sunir's "Dating Tips" for SaaS Vendors and Agencies.

The event always fills up, so if you can make it, be sure to Register Here.

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Show Notes:

Sunir Shah deeply understands partnering relationships between SaaS Vendors and Agencies, when it comes to each serving the needs of the end-user customer.

With an early background as a Consultant, identifying the friction around provisioning software for his customers, Sunir went on to create AppBind, an innovative system for digital Agencies to "Set up your clients faster—without getting stuck with their subscription expenses"

Back in 2019 Sunir also co-founded and is now President of, the Cloud Software Association (CSA).

Initially named "The Small Business Web". The CSA has grown into a SaaS partnership network of over 4,500 companies working to build the market for cloud software distribution.

Sunir's experience working with thousands of SaaS Vendors and Agency Partners has become a wealth of intrinsic knowledge around how to effectively create and sustain partnerships which help their joint customers to "do more".

The episode is only 23mins long, but if you want to skip ahead, here are some highlights:

  1. 1:35 A little about AppBind
  2. 2:39 Agency Connect (at Inbound)
  3. 4:24 Common Mistakes SaaS Vendors make regarding Agencies
  4. 5:16 "The biggest problem" (How Vendors think)
  5. 6:27 "The second big problem" (How vendors act)
  6. 8:02 Dating advice for SaaS vendors when talking with Agencies
  7. 8:27 "Agencies don’t focus on commissions"
  8. 9:35 from “Agency Connect” online. The Scalability Trap
  9. 11:57 Lead flow from SaaS Vendor to Agency Partner
  10. 13:51 "SaaS Vendor arrogance"
  11. 15:26 Whenever the customer has to think or do work, intro an agency
  12. 16:32 Dating advice for Agencies when talking with SaaS Vendors
  13. 21:30 The party goes on remotely. Sign up here agencycocktails.com

Handy Links:

Agency Connect at Inbound always fills up, so if you can make it, be sure to Register Here.

Join the Cloud Software Association

Participate in ongoing virtual Agency Cocktails: at http://agencycocktails.com/ 

Connect with Sunir Shah on LinkedIn: https://www.linkedin.com/in/sunirshah/

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Your host Pete Nicholls is the Founder and CEO of HubDo, HubSpot Certified Trainer and is Foundation Certified in Bidding and Proposals by the APMP.

Visit HubDo Marketplace https://marketplace.hubdo.com 

Connect with Pete at:

LinkedIn: https://www.linkedin.com/in/penichol/

Email: pete@hubdo.com

Meet: www.bookachatwithpete.com

For questions about this episode, email podcast@hubdo.com

The HubDo Podcast is a production of HubDo ApS Denmark.

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